Tell-a-Friend Effectiveness Stats

33,333 Unique visitors were monitored to accurately determine the effectiveness of Tell-a-Friend. The Tell-a-Friend was integrated into the site's content, and surrounding text encouraged visitors to refer their friends to win. The following stats were produced:

Unique Visitors Tell-a-Friend Submissions Avg. Friends Referred Per Submission Referrals Sent Actual Traffic Referred
33,333 297 9 2,673 1,934

The above results indicated that from the 33,333 visitors, 1,934 additional visitors were generated.

Banner Exchange Effectiveness Stats

The 33,333 Visitors were also used to determine the effectiveness of a reciprocal banner exchange. The banner click through rate was 0.6%, which gave only 200 extra visitors.

Comparison of Results

The Tell-a-Friend produced 1,734 MORE visitors than the banner exchange, or over 9 times more traffic.